Instructional Blog Content When a bankruptcy attorney asked me to help him boost his organic website traffic, I suggested we start with a series of articles centered around a relevant topic. We agreed on a few guidelines: Engaging and easy to read for consumers Relevant and sufficient search volume Accurate and helpful Not a problem. But since I’m not a lawyer my first step (after keyword research) was to supplement my topic research by interviewing my client. Rather than echoing the answers provided by his competition, I went after the things that were most important to him. The result was content that was not only helpful, but also leveraged my client’s strengths. Finally, to ensure accuracy I gathered all of the facts presented by the article in a spreadsheet. This allowed my client to review each of them carefully, without being tripped up by formatting. Download the PDFs 5 Ways To Stop Car Repossession Using Chapter 13 To Stop Foreclosure
Printed Quick Start Guide
How do we help new customers have a great experience using their new Internet service without needing to make a costly telephone call to our support reps? For EarthLink Wireless we chose to supplement the DVD-based software installation with a printed quick start guide. Other Projects Printed Quick Start for Internet Service Uncategorized Explainer Video Script & Visuals Uncategorized Top of Funnel Blog Content Uncategorized High Concept Product Website Uncategorized
Explainer Video Script & Visuals
An explainer video I created to help small business owners understand the ins and outs of digital marketing.
Top of Funnel Blog Content
An instructional blog article, written for the small business audience with the goal of converting DIYers to paying clients.
High Concept Product Website
A text-based pitch for a highly visual software platform, intended to spark interest in investors and game developers who knew the Kaneva name.